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Digital Cultural Change

Banking

Industry

9 months

Duration

60k+ employees

Impact

objective

The company was undergoing significant strategic shifts in its corporate governance. A key objective was to firmly anchor digital transformation within the organisational culture — partly in response to increasing innovation pressure from emerging FinTechs.

approach

Development of a global change framework with focus on digital transformation

A global workstream was launched to embed digital ways of thinking and working across the organisation. It focused on defining and delivering a set of targeted initiatives, guided by an established change management framework — covering HR processes, reward and benefits, communications, and leadership. In parallel, a PMO structure was set up to provide governance, steer execution, and ensure sustainable organisational anchoring of the initiative.

Establishment of a PMO structure to provide targeted governance for the ongoing change initiative
Design and implementation of a dedicated sub-project, “Digital Transformation,” with a focus on fostering a digital mindset
Development of actionable measures in line with established change management frameworks
Incorporating key organisational areas such as leadership, HR processes, compensation structures, and communication
Strong alignment of all measures with the initiative’s overarching goals and principles

result

Increased acceptance of digital transformation and a more institutionalised approach to change

Measures such as top-management training, communication campaigns, and new HR processes for digital roles significantly strengthened the company’s cultural transformation.

New employees now complete tailored onboarding and development programmes designed to foster openness to change. The redesign of benefits and compensation models further supported the organisational anchoring of the transformation goals.

learnings

Successful cultural transformation on a global scale requires strong commitment and visible role-modelling from top management

Change management must go beyond communication — only actionable structural measures create sustainable change
Large-scale organisational change requires time, strong governance, and patience to generate lasting impact
Integrating digital change elements into HR and organisational design increases the organisation’s capacity for future transformations

Ready for
change?

Get in touch

+49 821 999856 10
info@ceonconsulting.com